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In the past few years, the rise of Instagram has been a huge boon for travel bloggers. With so many people looking to explore new places and experience new cultures, it’s no wonder that travelers are turning to blogs for advice on where to go and what to do once they arrive.
If you’re wondering how you can take advantage of this trend in your own business, here are five tips for using travel blogging as your company’s content marketing strategy.
Know the audience for your blog
Understanding your audience is essential to successful content marketing. You need to know who you’re writing for, how they speak, and what their interests are.
When you have a handle on this information, you can reach out with content that speaks to your readers without feeling like you’re wasting your time or your money. For example, if you notice that people spend a lot of time looking at one particular type of post, consider dedicating some content to it in future posts or creating similar types of posts with information from other places.
Create a style guide to get everyone on board with your vision
You can create a style guide for your travel blog to help get your readers engaged with your content. Style guides can vary based on audience or brand personality, but the key is to set the tone of the blog, so it’s important to work on one before you release anything onto the internet.
Here are some helpful tips for creating a style guide for your travel blog:
- Define the voice of your brand
- Establish writing guidelines
- Create an editorial calendar template to keep you on track
- Set editing standards and get everyone involved in reviewing content before it’s published online
Once you have a clear idea of what your blog should look like, create a template for everyone in your team to work from. This will make the process flow more smoothly and help keep your blogs looking cohesive as they are created.
Make sure you have enough content to sustain readership
You need to have enough content for your blog posts to get a readership. It’s not enough to simply post a few times per month and expect people to be excited about it. Be sure you’re posting consistently and regularly to keep your audience engaged.
Create a plan and calendar for your blog and don’t skip any days in between blog posts, otherwise, the frequency of blog posts will be inconsistent and readers will lose interest in what you’re writing about.
If you’re looking for fresh ideas to keep your blog relevant and engaging, try incorporating travel-related content such as travel news, travel events, and other relevant industry updates to your blog posts.
Some travel bloggers even have opportunities to partner with brands as a form of advertisement or sponsorship. This is another great way that your company can take advantage of the blog without having to do so much work on its own and taking up too much time.
Partnering allows you and your brand to be featured in content related to what you do while allowing other bloggers to continue doing what they love.
Use social media to promote your blog posts
The more social signals and engagement your posts receive, the better. Make sure to engage with other bloggers to get them interested in what you have written, too!
Another alternative you can do (and you should do) is to submit to social bookmarking sites like Pinterest or Reddit. This is especially helpful if you’re promoting an infographic or another image post since it gets more visibility this way.
The next step in using a travel blog as part of your company’s content marketing strategy is staying on top of trends and information that can be shared with readers through these channels.
If new things are happening in the world related to locations or experiences covered by your blog, it’s important to share that information. Things like new laws or policies for travel can be included to keep people informed about things that impact their lives and interests.
And finally, don’t forget to include social sharing buttons on each post for readers to share it easily without doing too much work themselves. If they have the option to use a simple click instead of copying and pasting a link into their browser, they will be more likely to share it.
Experiment with different formats
Experiment with different formats including video, podcasts, and even live-streaming events.
One way to experiment with formats in a travel blog is to utilize video and podcasts. Videos and podcasts make it easy for you to convey the details of your trip in ways that people can’t do with text, such as showing scenery or walking through an exhibit at a museum. People like hearing about things like that because they’re different from what they do on a day-to-day basis.
Live streaming events is also another great way you can try since it gives you the opportunity to bring your audience along with you on your trip by giving them access to an event that not everyone will have the chance to see in real life. One example of a live stream event would be going behind the scenes at an event like the Great American Beer Festival.
Keep people engaged with your travel blog by offering a variety of content, and you’ll see better results from having an audience that is engaged.
Whether you’ve been in the industry for years or just starting, there’s no denying that blog content is a powerful tool in your marketing arsenal. It can help to build awareness and credibility among influencers and prospects while also driving traffic back to your company site (and boosting conversion rates).
But do you really have the time? Or maybe it seems like too much work, especially if you’re not an expert at writing blogs.
If so, don’t worry—just hire Cyborg Content Agency to handle it 😉